The 10 most inspiring…
In the past few years, art has become a big trend in hospitality and tourism. From famous street artists, such as Banksy, Invader, and Obey, to the contemporary elite like Jean-Michel Basquiat, Jeff Koons, and Damien Hirst. More and more artists are becoming part of the art movement in hospitality and tourism. The influence of art in hospitality facilities can be found in a wide array of practices, such as hotels, restaurants, bars, museum restaurants and even public transportation. Entrepreneurs around the world are commissioning artists to create work, or are buying art to differentiate themselves from competitors. Governments are also making some steps towards this path. From the moment you set foot in a new place, art can be the connector that makes the unknown known. It provides information about culture, history or everyday life. Even for local tourists, art can be something refreshing and interesting to follow.
Inspiring and advising clients on the impact art can have is Arttenders’ core business. Therefore, we started this series ‘The 10 most inspiring…’, showing leading examples of the use of art. First runner up: Ioanna Koubarou dove into the world of applied arts and gathered inspiration of art in hotel interior design.
Applied arts in hotel interior design
In a New York Times article in 2009 , it was stated that “for new hotels, art isn’t merely decoration, but something more.” Nowadays, hoteliers are thinking even further outside the box, installing art in the most unexpected of ways and challenging guests to think more deeply about their experience. Art has become a fundamental, rather than ornamental, element of hotel design. Boutique hotels engage with art to produce an interactive play with their guests, be different and attract even more customers.
1: Hotel Colombe d’Or
One of the best and oldest example of art in hotels is the Colombe d’Or that was established in 1920 in the village of Saint Paul de Vence in France, with an extraordinary collection of works by iconic masters like Matisse, Picasso, Léger, Braque and Chagall.